'Fashion as Communication Essay\r'

'For this week’s task I had to read a quite difficult utter from ‘ direction as Communication’ by Malcolm Barnard close how personal manner is regarded in today’s society, whether it is piffling or non and highlighting how important it is in today’s economy. The first idea subject is that carriage is ‘fit only for the intellectually deprive’, suggesting that everyone working in the fake patience lacks intelligence. Having elect to study Fashion Marketing I all disagree with this statement, but I am richly aw are of the prejudices held against it. When I decided to pursue this business line I realized approximately people did not consider Fashion Marketing a ripe career, but the truth is that it takes a lot of loyalty and hard work to succeed in this industry and most people do not interpret what it really entails. What struck me most was a refer from a letter in The Guardian’s Women’s page arguing that â⠂¬Ëœfashion is moot to serious minded persons’.\r\nAs Anna Wintour says in The family line issue ‘Just because you like to put on a beautiful Carolina Herrera dress or a pair of J Brand blue jeans preferably of something basic from K-Mart it doesn’t mean that you’re a dumb person’ and even if you make a choice that you think completely leaves you out of the fashion industry, you are nevertheless engaging with it. Fashion is a way of expressing yourself; people will judge you on what you are wearing so if you want to be seen as a ‘serious-minded person’ you will down to look like one, thus making fashion relevant. Barnard then goes on to present a coming back argument by saying that ‘fashion seems to be inevitable, given the tender and economic organization of most of the world’, which is true, fashion is everywhere, everyone is influenced by it and it hugely contributes to the orbicular economy.\r\nIn addition to thi s ‘fashion is a produce of a society with more than one segmentation in it where upward movement between classes is both possible and desirable’, there is a securities industry for every level of the social structure, from value to luxury, which nurture been developed because the elite cannot wear the same as everybody else. Fashion is thus a way of claiming social status and it creates a social mobility that could not other be accessed.\r\nFashion is an industry based on creating a need where there is none and nowadays, ascribable to the current recession, I can understand that fashion may not be people’s biggest concern. But we cannot alter it as ‘trivial’ since we are surrounded by it; each new times of customers is highly exposed to commercial influences. As I have seen through the text this industry ‘covers progressively large parts of the world’ and its role on today’s economic organization and groundbreaking cultu re is just too important to qualify fashion as ‘trivial’. In my view people despise it or mock it because they go into’t understand it or feel excluded from this world.\r\nBarnard, M. (1996) Fashion as Communication 1st ed. Routledge pp 17-18\r\n'