Marketing Discussion Essay

From the scenario, propose twain (2) methods that Golds Reling, Inc. could use in baseball club to tellingly measuring rod node satisfaction for the new-fangled produce launch. Choose the most effective method, and suggest one (1) process that the organization could follow in order to implement your chosen method. Justify your response. Upload a short (one to two 1-2 minute) delineation using Kaltura to share your ideas. You may use an iPad, cellphone, laptop, desktop, or tralatitious television set recorder to record your discussion response. You may embed your video or include the link in the discussion board. Note Your video must be professional and of academic quality. Discounts and Loyalty Programs are improve ways to keep customers satisfied and interested in new products. A give the sack depending on the size of the discount can grab the assistance of new customers and continue to entice existing customers. Discounts are great because the customer and the business are acquire attention.The customer is earnting a new product for a fraction of its original cost and the business is getting word-of-mouth advertising from consumers who feel the product is great. Not only is the product great but it looks a lot better with a discount. Since legion(predicate) aged(a) citizens are becoming tech savvy and purchasing computers much a discount specifically designed for seniors will benefit the senior community. Another group will benefit from the discount and the group is called scholarly persons. Students and student parents spend millions of dollars annually on laptop computers and the accessories. Loyalty Programs work wonders because it engages customers to unwrap on the companys website more often. Loyalty Programs also go customers incentives such as upgrading hotel rooms upgrading flights free flights and discount tickets for places like diversion parks for children.Loyalty Programs work well for a business in the sense of forcing membe rs to surf the companys website more often. If you can get the customer on the website more often it is a great chess opening consumers will spend more. Discounts are very easy to do and the discount can be offered in the form of a coupon with two versions clip (paper) and non clip (download the coupon to a smart phone). Customers will dear the fact of scanning a phone or clipping a coupon from the weekly circular and receiving a great discount on a new computer. Imagine that you have been tasked with creating an app for Apples iTunes store. touch on two (2) research tools (surveys focus groups, concept testing, etc.) you will use to localize customers needs.