How Has Music Marketing Changed over the Years and Where Does the Future of the Music Press Lie? Essay

In this day and age, engineering is developing so rapidly that changes ar occurring all across the board. Faster internet, digital photography, and synergistic programs ar all making advertising and marketing much easier in the ever expanding world of consumerism. With all these new advances, there are strand to be numerous changes. The practice of medicine industry is a relatively red-brick concept. It originated from word of mouth and paper publications back before computers were even conceit of.Many lot nowadays act for the medication press themselves by creating their own blogs/podcasts and so onfrom their own medicinal drug knowledge they have gained from websites and magazines. Although there are many technology based medicament industries there are serene some simple publications that are still popular even though they have been around for the sometime(prenominal) 50 years much(prenominal) as NME magazine. As the medicament press progressed specific music genre specialisms such as Kerrang and TOTP have been introduced.Also, advertising elements such as billboards and posters still witness our attention as we are walking or driving past one. An eye catching mise en scene or new pictures of our pet bands induce us to stop what we are doing and take notice in what they are doing or promoting. This shows how the music press operates according to the basic principles of advertising. For modelling A. I. D. A. The awareness is raised by apple symbols and artists which we trust to admire, acting as form of celebrity endorsement for the reader or viewer.The press cost the interest in an artist by using aesthetically benignant photos of them making us aspire to look or be equivalent our idols in the music industry. We cant help to desire to follow our ducky artist on twitter to get all the up to attend gossip and info on them. We then take action by buying CDs, gig tickets and merchandise in order to instigate our favourite bands but also as we aspire to fit in to the changing society. We do what is the thing to do at the time.This relates to Maslows pecking order of Needs as group and self identity relate to our choices in music and say a lot about us as individuals. There are still many advantages of buying a conventional magazine in todays society. You can pick it up anytime and take it anywhere with you. You know all the information go out be reliable and trustworthy. Free CDs/booklets and posters are one of the biggest advantages. People are virtually likely to by a magazine with a freebie other(a) than any other one. Since technology became so popular, the most common music marketing for music was magazines.People would go out and spend their unassailable earned money on a magazine which would fill them in and keep them updated on everything to do with their favourite genre of music. It was for some large number the only way to find out about new information on their favourite bands etc. However, over t ime as technology has developed, new marketing ways have been introduced which are pushing music magazines to the back of the line. These new ways are quicker, cheaper and easier for people which is why they are becoming more than popular. In the mid 1990s things started to change.The advent of the net allowed music fans to change the way they consumed music. And as technology advanced, the music stock began to rethink (or in some cases were forced to rethink) the tools they used to market music to consumers. For reasons both good and bad, the Internet has given nearly all consumers more information than they would get from things like magazines or the radio for free, which means that people wont bother spending their money buying a magazine. Online music magazines/websites have the opportunity to make more money from advertising etc.If things continue developing in this way, the future of the music press will all be technology based. Eventually music magazines wont be making eno ugh money and will be taken dispatch the shelves and more and more industries will be online based. What is certain is that the future of the music press will be tied to the idea of sharing ideas online and through word of mouth. Blogs like network. youthmusic. org. uk, viral marketing through facebook where artists have a bigger fan base will develop and expand.