Research Method Essay

1. What is the problem statement in the following situation?Employee LoyaltyCompanies benefit through employee loyalty. Crude curtailment in organizations during the recession crushed the loyalty of millions. The economic benefits of loyalty embroil lower recruitment and training costs, higher productivity of workers, customer satisfaction, and hitch up the morale of fresh recruits. In order that these benefits may not be lost, some companies, while downsizing, try various gimmicks. Flex leave, for instance, is one. This helps employees receive 20% of their salary, plus employer-provided benefits while they take a 6-12 month sabbatical, with a exclaim option on their services. Others try alternatives like much communication, hand-holding, and the like.Problem statement. How discount employee loyalty be maintained during periods of downsizing?2. For the following case title Sleepless Nights at Holiday guild (published in Business week and adapted here) a. Identify the problemb. Develop at least iv hypotheses.Sleepless Nights at Holiday InnJust a a couple of(prenominal) years ago, Tom Oliver, the Chief Executive of Holiday Hospitality Corp., was fight to differentiate among the variety of facilities offered to clients under the Holiday flagship the Holiday Inn carry designed for business travelers, the Holiday Inn Express used by penny pinchers, and the Crowne Plaza Hotels, the luxurious hotels meant for the big spenders. Oliver felt that revenues could be quadrupled if sole(prenominal) clients could differentiate among these.Keen on developing a viable dodging for Holiday Hospitality which suffered from deformity confusion, Tom Oliver conducted a customer discern of those who had used each type of facility, and found the following. The consumers didnt have a clue as to the differences among the three different types. Many complained that the buildings were old and not properly maintained, and the quality ratings of service and other factors were a lso poor.Furthermore, when word pass around that one of the contemplated strategies of Oliver was a name change to differentiate the three facilities, biting franchises balked. Their mixed messages did not help consumers to understand the differences either.Oliver thought that he head start needed to understand how the different classifications would be important to the several classes of clients, and hence he could market the heck out of them and greatly enhance the revenues. Simultaneously, he recognise that unless the franchise owners fully cooperated with him in all his plans, mere face lifting and emolument of customer service would not bring added revenues.Problem StatementHow atomic number 50 brand awareness be brought about to increase the revenues of Holiday Inn?Hypotheses1. The more tell apart the building facilities, the more the brand awareness.2. The more differentiated the maintenance of the facilities, the more the brand awareness.3. The more differentiated th e services to the clients, the more the brand awareness.4. Differentiated building facilities, maintenance, and service impart influence brand awareness only if the Franchise owners cooperate and actively promote the topic of differentiation. If they dont, no amount of differentiation of the three independent variables will help clients to understand the differentiation (increase brand awareness).