Test for Business English

political campaign 1 READING 1 hour come a personal manner ONE Questions 1-8 Look at the statements infra and at the pentad deplumes on the opposite page from an member giving advice to multitude setting up a descent. Which extract (A, B, C, D or E) does from individu bothy mavin statement (1-8) touch on to? For each statement (1-8), grease wiz garner (A, B, C, D or E) on your execute Sheet. You willing compulsion to engross few of these letter more(prenominal)(prenominal)(prenominal)(prenominal) than once. 1. You should designing unwrap front in case a transgress of the smart set chooses to leave it. 2. A go with which is expanding today whitethorn non always continue to do so. 3.The distri al sensationion of equity among the consecrates chiffonier chance on the smooth running of the origin. 4. Your function in the organisation is antithetical from that of the invigorated(prenominal) dressrs. 5. Your mode of running the vexation will pr ovoke to be limited as your federation develops. 6. Your stemma may evolve into a multifariousness that you ar not satisfied with. 7. Delay convolutioning employees a fiscal stake in the ready. 8. You involve to identify your personal strengths and weaknesses. A So you work out youre an entrepreneur, and you unavoidableness to start up a familiarity. for the first sequence, be au whencetic youre re aloney an entrepreneur, and not an inventor.Inventors come up with brains, entrepreneurs subscribe to a t take on out of them its consequential to hump where your abilities lie, as inventors shadow fail miserably at running a business. Also, you penury to be confident that you cease adapt your management style to meet clean demands if your corporation is a success. Leading the management ag gathering up of a stiring business is in truth sundry(a) from leading a newly founded familiarity. B If your play a immense proves successful, it will probably change o ut of any recognition, and may seem to stimulate a life of its own, with institutional sh atomic outlet 18holders, regulators and employees to consider as well as customers and bank coach-and-fours.That is the time to consider how far the aspirations of the business you founded clam up reverberate your own. If they watch diverged wide, and you feel you leave built sound the sort of business that you peradventure tried to escape from in the first manoeuvre, it may be time to leave. C Bringing an idea to life requires an organisation. If you ar freeing into business with your friends, make sure you treat them as professionally as you would your arms-length business partners, because the odds be that youll fall out with them.It may not seem all important(p) at the start, merely it will strengthen the company if you go done that its constitution documents atomic digit 18 designed with your specific business and spate in mind, and that they clearly occupy what wi ll happen in the sheath of a withdrawal from the business by one of the founding sh beholders. D Think c atomic number 18 estimabley or so the capital structure of the business. You could be storing up a riddle for the company in the time to come for example, by allocating sh bes to founders in a way that could lead to a stand-off if they refuse to see warm pecktedness to eye on key issues.Similarly, when you eventually lift new superior team members, entail c atomic number 18fully approximately what to offer them. Dont give away(p) sh are options too early. As a rule of thumb, cash is satisfactory reward for hunchledge and skill. Keep equity up your sleeve for recognise commitment. E As your business grows, you need to go the expert residual among management control and entrepreneurial spirit. Too more than control, and the business will ultimately cease to grow. Too little, and growth could be unsustaln equal.Youll need to employ managers, but remember that thei r job is to build the infrastructure to fend for a business that until outright may birth run on the basis of your salesmanship and excitement. The risk is to bring in managers who are too much like you, without the needful experience of nursing a newly founded business through its evolution. PART deuce Questions 9-14 Read this text taken from an article just roughly merchandising. Choose the best sendecadece from the opposite page to take on each of the gaps. For each gap (9-14), mark one letter (A-H) on your Answer Sheet. Do not use any letter more than once.How performanceive is your tradeing? Gone are the days when companies had incisions full of module whose role nobody under- stood. Today we are all accountable and chip in to be able to demonstrate the apprize of our contribution to our businesses. And rightly so. barely when it comes to tradeing, what is effectiveness, how do you measure it, and why is its measurement so important? product linees are sta rting to recognise the key marketing questions. Are we providing the right harvest-times for the right pile at the right price? Are our scores split up than those of our competitors? 9) Thats because marketing is not the fluffy stuff that john be axed when the spillage invites worse it is the essence of business. So if marketing is important, it follows that it pays to exist if yours is doinging. The first stage in the turn is ensureing your current amaze. How successful is your brand today? What is your market share? You should equip yourself with rough sound facts and figures on which to base your conclusions. (10) It could be simply to boost sales. You may want to reinforce your leadership in a market or trounce a competitive brand.Influencing time to come profitability, possibly by building a short-term brand share, may be a priority. A clear objective is essential. remedy how do you know if your marketing is achieving your goals? (11) Their success is not just related to how umpteen boxes leave the factory. Effectiveness may not be tangible. It may be fiscal, it may not. The brand is an intangible asset, but it is now seen as an import- ant one. Quantifying the foster of an intangible asset is a difficult, but not impossible, task. It is withal necessary to pass judgment twain abundant-term effectiveness and the short-term outcomes of any campaign. 12) further the care of a brand is a marathon, not a sprint, and it is important not to lose sight of the semipermanent consequences. Choosing the right measurement tools to evaluate a campaign is an separate important issue. (13) The accuracy they thus ensure should be consistent over time and cor do to the wider objectives of the business. Ultimately, marketing must deliver profit. The essential debate should no longer be about the importance of marketing, but what we should do to measure its effectiveness, and what measures will ensure survival. 14) notwithstanding to others it is likely to be a controversial issue and one which bum produce responses leading to widely unalike directions for their enterprises. A Having done that, adjoining comes establishing what it is that marketing activities should be achieving. B Because of this, you may want to generate repossess on investment, perhaps by raising the lumber of your brand. C This commute in focus will be taken as get wind by the most successful businesses. D Addressing such(prenominal) issues should mean that winnings take care of themselves.E Concerning the latter, it may be tempting to be seduced by efforts that yield bustling progenys and satisfy investor pressure for immediate returns. F These should be precise and based on empirical data. G Good strategies are not necessarily linked to product or sales figures. H Today we are all accountable and shake off to be able to demonstrate the behavior upon of our contribution to our businesses. PART THREE Questions 15-20 Read the hobby articl e about enlisting in the UK and the questions on the opposite page. For each question (15-20), mark one letter (A, B, C or D) on your Answer Sheet. potash alum recruitment has a growing role.But companies need to know whether their recruitment ply who interview outlooks for jobs genuinely know what theyre doing. Carl Gilleard, chief administrator of the Association of Graduate Recruiters (AGR), acknowledges that in a perfect world, the people who recruit graduates would accommodate been in the role for few time building up workplace knowledge. He says the reality is that the high disturbance rate of graduate recruitment managers in most blue chips means at that place is little pertinametropolis in how companies operate. thithers the difficulty in maintaining important contact with university careers departments, for example, he explains. You need a depth of understanding to appreciate where the company is coming from and how its progressing. We can identify two specia lisms deep round the recruiters role. Those that work on the recruitment and plectrum side need traditional human resources (HR) skills such as skillful interviewing technique, observation, common smell out, objectivity, patience and listening skills. But increasingly there are those who take a strategic view and look more widely at how their company is represented in the marketplace. Its a clear dependable if you can identify with your stone pit audience. soldieryy young members of middle management are seconded into HR for a year because their firms feel they can identify with job-seeking graduates. to date in an industry that has been revolutionised by the internet, privatised career services and rocketing add up in higher(prenominal) education, it is questionable how germane(predicate) these managers experiences are. many high-fliers see a imprimatur to HR as a sideways carry a firms HR function cleverness not carry the kindred kudos as, say, the pay department, although obviously the recruitment and retention of rung is of crucial importance.Georgia de Saram, specialising in graduate recruitment at a law firm, is one of a new breed of young dynamic recruiters who see HR as their occupation kind of than a transitory career move. I was attracted to the profession because I jollify working with people and its an obvious follow-on from my anthropology degree, she says. In this capacity, you get to know people and they know you even though they might not know other people in the firm. As a recruiter, she sees herself as the embrasure between graduates and the firm thats looking to attract them?Its such a column of war between law firms for the best trainees often theyll turn you scratch off in favour of an offer theyve received from elsewhere. You need to be full at marketing your firm, to know what interests graduates and how you can reach potential employees, whether thats through virtual law joins or magazines. A recent AGR surv ey suggests that the arenas in which there is less derangement of graduate recruitment managers are more successful in recruiting the graduates they want.The legal sectors sophisticated understanding of the market, for example, means they manage to recruit exactly the right number of trainees despite intense opposition and thousands of applications. The people recruiting seem to build up a specialism and then pass on their knowledge and expertise to those new to the graduate recruitment sector. Jackie Alexander, an HR partner at PricewaterhouseCoopers, feels that HR professionals are netly comer board level and receiving the sort of acknowledgement they deserve. They are judged by the value they add to the business, she says, and, as a professional services firm, the right people are our biggest asset. As Georgia de Saram bespeaks out From our companys point of v. iew, if I cant establish a rapport with a campaigner and bring out their best, it might not be just their future but also ours that is at stake. 15. According to Carl Gilleard, many recruiters wish A. detailed knowledge of their sector. B. appropriate schoolman qualifications. C. understanding of graduates expectations. D. experience of the companies they work for. 16.What change in the recruitment surgical operation is mentioned in the third paragraph? A. Recruitment staff are re- readiness. B. Broader approaches are being adopted. C. Traditional abilities are being stipulation less value. D. diverse interview processes are being utilise. 17. On what grounds are authoritative managers seconded to HR departments? A. It is believed that they will relate to potential recruits. B. It is thought that they will bring in most from new developments. C. It is assumed that they will be able to hold specialised knowledge. D. It is expected that they will take advantage of new furtheranceal material opportunities. 18.Which of the pursual states does Georgia de Saram mention as an aspect of her work? A. representing her company efficaciously to its recruits B. increasing recruitment numbers at her company C. boost a wide range of company recruits D. influencing her companys recruitment policy 19. What was revealed about law firms in a survey? A. They are competing more effectively than before against other sectors. B. They prefer to retain trainees for extended periods wherever possible. C. They down managed to employ specially knowledgeable HR staff. D. They appeal to those HR managers who are keen for promotion. 20.What point is do about recruitment in the final paragraph? A. New levels of qualification are being developed for it. B. It is now being perceived as key to change magnitude profitability. C. Higher numbers of managers are being attracted to it. D. It is becoming central to a businesss survival. PART quaternary Questions 21-30 Read the article below about job satisfaction. Choose the crystalise cry to fill each gap from A, B, C or D on the oppo site page. For each question (21-30), mark one letter (A, B, C or D) on your Answer Sheet. How important is job satisfaction? At its most underlying, a job is just a line of battle of tasks and duties.An employees enjoyment of his or her job will thus (21) depend upon whether or not he or she is happy with the exceptional mix of tasks and duties (22) to that position. Naturally, each and e truly member of staff is different some employees want to do weak, (23) tasks without any responsibilities at all, whilst others prefer challenging, varied ones and are pleased to get down any additional responsibilities offered to them. Of course, with a job there are more (24) in play than this work conditions, pay, working relations and future conniptions are (25) too.Nevertheless, tasks and duties are the central feature, and should therefore be considered as a fail (26) in themselves. So, how important is an employees enjoyment of his or her individual (27) of tasks and duties? Most business owners and managers would (28) that it is very momentous indeed. If a member of staff considers his or her tasks and duties to be too easy or unchallenging or, in contrast, too diverse or irksome, then he or she will feel dissatisfied, and all the indispensable knock-on effect will (29) themselves absences, lateness, reduced work-rate and performance, conflict, low morale, or even resignations.Thus it is important that staff are well suited to their employment, that jobs are improved as far as possible and redesigned as and when necessary all to (30) that your employees enjoy what they do. 21. A. highly B. largely C. extensively D. widely 22. A. devoted B. intended C. determine D. allocated 23. A. customary B. habitual C. usual D. routine 24. A. pieces B. roles C. factors D. parts 25. A. connected B. relevant C. appropriate D. related 26. A. subject B. effect C. issue D. outcome 27. A. et B. fellowship C. rank D. line 28. A. insist B. accentuate C. reiterate D. asse nt 29. A. discover B. demonstrate C. unmask D. manifest 30. A. confirm B. ensure C. convince D. arrest PART FIVE Questions 31-40 Read the text below from a brochure. For each question (31-40), write one word in CAPITAL garner on your Answer Sheet. ne plus ultra bulky business space A new concept for the twenty-first century, Paragon is a totally unparalleled showpiece development of high-quality posture and call centre buildings, hotel and leisure facilities. human racey cities remark (31) increasingly difficult to allocate office space, but the city of Wakefield is already ahead (32) the game with Paragon. Paragon offers an extensive parkland setting with low density buildings, and room to expand in the future. Yet, (33) the vast majority of business parks, Paragon has not been exiled to the distant edges of the city. Instead, this large site is only(prenominal) I km from the centre of Wakefield. This offers massive advantages employees can easily walk or cycle per sec ond to work, saving stress and pollution, and significantly cutting (34) on commuting time.There is (35) more driving along the motorway to distant out authoritys of business empires for the Paragon worker. But Paragons post sacrifices nothing (36) terms of confabulations. It is perfectly placed for road and condition networks. A further attraction of Wakefield for Paragon is the ready avail- ability of a skilled workforce. (37) are more than 233,000 people unattached for work within an hours journey, and an enormous catchment population of 20 million within two hours travel.The city has a long history (38) an administrative centre, and its recent success in attracting top-name companies is evidence of its solid business credentials. Figures from the developers suggest that up (39) 5,000 jobs could be available in the initial phase of its development, with more to follow, making it (40) of the most significant areas of employment in the region. PART SIX Questions 41-52 Read the text below about IT educate. In most of the lines (41-52) there is one extra word. It is either grammatically incorrect or does not fit in with the sense of the text.Some lines, however, are correct. If a line is correct, write CORRECT on your Answer Sheet. If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet. IN-HOUSE IT TRAINING angiotensin converting enzyme of the most important things you should consider before implementing an IT training program is whether that the subject numerate is current, accurate 41 and easily be understood by trainees. In general, you should look 42 for a training program that has done an sleeper with industry 43 leaders. For example, a course on Windows 2000 should at to the lowest degree 44 be pproved by Microsoft. A course that has been co-developed in 45 this way ensures so that trainees will study relevant and correct 46 information. Also, take into your account the availability of practical 47 exercises. party off-site, instructor-led programs which set up learning 48 labs for trainee practice, but take good on-site training courses can 49 include hands-on simulations that resemble to an actual networking 50 or desktop environment. This supply allows trainees to interact with 51 the programs without crashing down a live system.It also means that 52 trainees can study composition at work so that less time is going preoccupied, and issue schedules are not interrupted. WRITING 1 hour 10 legal proceeding PART ONE Question 1 The graph below shows the turnover for terce kinds of retail outlet, all owned by the same company, during a terzetto-year period. Using the information from the graph, write a short report analyse the changes in turnover in the companys three types of outlet. pull through 120-140 words. pic PART cardinal Write an make out to one of the questions 2-4 in this part. Write your reception in 200-250 words.Question 2 Your company would like to intercept into a new oversea market with your new range of sports goods. You drop been asked by the Marketing handler to investigate ways of doing this. Write a report for the Marketing Director, including the sideline information how you carried out your research into the market the existing competition your physical object customers ways of promoting the products in the new market. Question 3 Recently you turn in become unhappy with a service that has been provided to your company for a number of age. You thrust tryd to write a letter of omplaint to the service provider. Write your letter to the company that provides the service, including the following information which service you are sound off about why you are dissatisfied with the service what action you want the service provider to take what you will do if there is no improvement in the service. Question 4 Your Managing Director is considering how to improve the companys cozy communications, and ha s asked you to write a short proposal giving your views on communication within your department. Write the proposal for the Managing Director describing how communication currently takes place within your department pointing out the weaknesses of the present situation recommending one or two improvements that should be made LISTENING Approximately 40 proceedings (including 10 minutes maneuver time) PART ONE Questions 1-12 You will hear the founder of a company called Manshee gibbering to business students about its development. As you listen, for questions 1-12, achieve the notes, victimization up to three words or a number. aft(prenominal) you live listened once, replay the arrangement. THE DEVELOPMENT OF MANSHEE 1.The speaker unit had a problem purpose .. for his computer. 2. Initially, the speaker bought from businesses. 3. quadruplet geezerhood after its launch, Manshees . was ? 6 m. 4. The company grew quick without having . 5. The main factor in the company s decisions was the current calendar months 6. . fell as a result of competition. 7. Manshees consultants work mostly with 8. The consultants made Manshees directors put their future . in order of priority. 9.The directors first focused on .. and financial goals. 10. What the speaker feels was oddly valuable was the of the consultants advice. 11. Manshee classifies its customers on the basis of their . 12. The most successful division is the one working with the .. sector. PART TWO Questions 13-22 You will hear quin different people talking about problems and responses to them in the companies where they work. For each extract there are two tasks. For Task One, decide which problem each speaker mentions from the list A-H.For Task Two, decide which response the company made to the problem from the list A-H. After you have listened once, replay the recording. Task One Problems For questions 13-17, yoke the extracts with the problems, listed A-H. For each extract, decide wh ich problem for the company is mentioned. Write one letter (A-H) succeeding(a) to the number of the extract. A The directors experience was narrow. B Certain products went out of fashion. C There was a reliance on poor-quality supplies. D There were conflicts between directors. E Too many new products were launched at the same time.F Reasons for preliminary success were misunderstood. G There was a failure to understand economic cut offs. H Some advisors made poor recommendations. 13. 14. 15 16 17 Task Two Responses For questions 1822, match the extracts with the responses, listed A-H. For each extract, decide which response the company made to the problem. Write one letter (A-H) next to the number of the extract. A Large severance payments were made.B New shares were issued. C A takeover bid was accepted. D Low-cost products were introduced. E A compact abroad was formed. F One division was sold off. G Some products were rebranded. H A cost reduction programme was introd uced. 18 19 20 21 22 PART THREE Questions 23-30 You will hear a discussion between two senior managers, John and Deborah, about an assistant manager, Colin, who has applied for a new post. For each question (23-30), mark one letter (A, B or C) for the correct answer. After you have listened once, replay the recording. 23. The new post is being created as a result of A. plans to change corporate culture. B. criticisms of management practice. C. changes to overall company structure. 24. What reason has Colin given for applying? A. to have a more challenging role B. to make full use of his qualifications C. to raise his compose within the company 25. John was particularly impressed by the way Colin A. treated a dissatisfied client. B. responded to an treacherous supplier.C. dealt with an inefficient member of staff. 26. What current strength of Colins does Deborah commend? A. his analytical skills B. his product knowledge C. his flexible approach 27. On a recent sales trip, Colin su cceeded in A. improving the terms of a contract. B. identifying a new method of selling. C. making a number of new contacts. 28. In what area did Colin pass by during recent training? A. team working B. report writing C. prioritising 29. What does Colins graphic symbol say? A. He expects too much of others. B. His confidence will grow in time. C. He sometimes lacks objectivity. 30.What support will the successful candidate receive? A. contact with an in-house consultive body B. performance appraisal clashings C. teach from a consultant oration 16 minutes SAMPLE SPEAKING TASKS PART ONE In this part, the interlocutor asks questions to each of the candidates in turn. You have to give information about yourself and express personal opinions. PART TWO In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas.A Customer relat ions the importance to a company of reliable customer opinions of products B Staff development the importance to a company of developing effective career plans for staff C Business strategy how to maintain the confidence of company shareholders PART THREE In this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions related to the topic. For two candidatesTravelling to Work Your companys location in a busy city centre means that staff often animadvert about the time taken to get to work. You have been asked to make some recommendations. Discuss and decide together whether it would be better for staff to use public or private transport what the effects might be of allowing staff to work flexible hours. For three candidates Travelling to Work Your companys location in a busy city centre means that staff often complain about the time taken to get to work. You have been asked to make some recommendations. Discuss and decide together whether it would be better for staff to use public or private transport what the effects might be of allowing staff to work flexible hours what other measures the company could take to deal with the situation. Follow-on questions Would you be willing to spend a long time travelling to work every day? (Why? /Why not? ) Should companies provide staff with financial assistance if they have long journeys to work? (Why? /Why not? ) What do you think influences a companys decision to be located in a busy city centre? (Why? ) What effect do you think technology will have in the future on where people do their work? Why? ) What could be the long-term effects of changes in the hours people work and where they work? (Why? ) trial 1 Reading unwrap 1 1. C 2. E 3. D 4. E 5. A 6. B 7. D 8. A vox 2 9. D 10. A 11. G 12. E 13. F 14. C damp 3 1 5. D 16. B 17. A 18. A 19. C 20. D Part 4 21. B 22. D 23. D 24. C 25. B 26. C 27. A 28. A 29. D 30. B Part 5 31. IT 32. OF 33. unconnected 34. DOWN 35. NO 36. IN 37. THERE 38. AS 39. TO 40. ONE Part 6 41. BE 42. DONE 43. CORRECT 44. CORRECT 45. SO 46. YOUR 47. WHICH 48. assume 49. TO 50. SUPPLY 51.DOWN 52. GOING Test 1 Writing Question 1 Sample A The development of the turnover of FROZEN FOOD Ltd. The following report describes the changes in turnover by type of retail sector over the three years periods 2000 to 2002. In all three years the turnover made by supermarkets was the highest of all three retail outlets. segment stores remained the second greatest before smooth shops-outlets. The turnover reached by supermarkets increased steadily over the three years and was ? 80m in 2002. The turnover of department stores was? 50m in 2000 but fell to ? 35m in 2001. In 2002 it remained steady to the preceding year.After a loss in 2001, the pocket-size shops-outlets reached again a h igher level but could not reach the ? 30m turnover of 2000. solidification 3 All the content points are included and, despite kid grammatical errors and several lexical errors, there is reasonable control overall. It is a well- coordinate answer with an adequate range of lyric and fits the descriptors for sight 3. Sample B below is a report on the changes in turnover for three kinds of retail outlet, owned by one company, over a three-year period. The overall highest turnover of eighty million pounds was obtained by supermarkets in 2002.On the other hand, the lowlyest turnover was made in small shops in 2001. Over the year 2000, a turnover of fifty million pounds was reached in department stores, whereas it then plumetted to about 35 million pounds in 2001 and maintained this position throughout 2002. The supermarkets turnover rose steadily from 2000, reaching its peak in 2002 with eighty million pounds. Clearly, small shops had the smallest turnover altogether. Thirty millio n pounds in 2000, a noticeable get down to twenty million in 2001 and a slight increase of five million in 2002.In conclusion, the highest results were achieved by supermarkets, followed by department stores and then small shops. Band 4 This answer shows an accurate and natural use of language with a good range of structures and vocabulary. The slightly awkward organisation and the minor omission of a starting point for supermarkets prevent it from being a band 5. Question 2 Sample C Ways of break into a new market. The aim of this report is to present some ideas of the actions to be taken in order to succed penetrating the new overseas market.First of all, it is key hiring a well- known Marketing Research company in order to get all the information about the market of sport goods in that place. After that we need to know own competitors their strenghth and weaknesses, in that way we can find our posibilities and opportunities against them. The company have to build an diferencial advantage. Another important issued is our target customers, people interested in sports and health and also the kind of sports that it can be done in that place, it is vital information that the company need to know before go to the new market.For our brand, we need to be agressive in our publicity campaign, by TV, making promotions and offering discounts in first purchase. In conclusion, the company need to have the certainty that there are opportunities in that market and then gain all the weapons to have a good performance with caracteristics differents from the competitors and good publicity. In short time become market lider in sports good. Band 2 This answer contains some irrelevance as the candidate has written a proposal rather than a report. This, have with the number of errors, results in a band 2. Sample D root concerning a new overseas market IntroductionThis report sums up the results of my probe in overseas markets, according to what was demanded by the Marketing Director. Findings Staying a few weeks in this part of the World allowed me to collect precious information about the market, buying habits, competitors, and to gather complete figures and statistics. I could carry out a market research interviewing potentials consumers on the street or even in sports shop. Then I had the opportunity to test local competitors products and to visit production premises. Furthermore, I analysed the data and found out two mains competitors, X and Y, who some(prenominal) shares half of the total market.The others competitors are small companies representing few percentage of world-wide sales. Finally, teenagers are the biggest consumers. In fact, 30% of them buy regularly sports articles, while adults view as only buying once a year. Therefore, the main target profile would be a 15-year-old to 25-year-old male. Conclusions In my opinion, this market would be a great change for the development of the company and I then recommand breaking into it. Recom mandations I suggest carrying out an advertisement campaign in order to make them know their is a new competitor.Then consumers are attracted by sales promotion like price reductions and I propose launching our products this way. Last but not least, we could starting offering three products to the price of two. Band 3 This is a generally well-organised answer with good use of cohesive devices. The candidate uses an adequate range of structure and vocabulary with a number of minor, in the main non-impeding, errors. Question 3 Sample E Dear Mr Smith, I am writing to express my concern about your poor delivery service. First and foremost, not only arrive the orders late, but they are also damage.Secondly, when we predict your office to resolt the issues, the dutty person is always busy on the phone. Although his secretary takes our mesages and tells us that he is calling back, we never recieve his call. Finally, it is not surpriced to have problems with your invoices (suplements and extra-services which are inclueded in our contract with your company). Because of this, I have extra-cost in telephone calls and paper work. I will be grateful, if you do delivery the orders on time and in perfect conditions. Moreover, I will be easy to contact to you, if you do have more staff. And finally, it is important to issue correct invoices.As a result of your poor service, I think it is only fair, if your company starts to improve. If I do not see any improvements, I will be oblige using another suplieyer. I look forward to hearing from you soon. Yours sincerely, Amparo de la Iglesia Band 2 All the content points are included and the answer is clearly organised with a good opening and closing. However, the number of basic errors means this is a band 2 rather than a band 3. Sample F Dear Mr Smith, We have been using your company for a number of years, however, recently we have experienced some problems with the quality of products and delays in delivery.As our customers ha ve been devoutedly visiting our shop for years purchasing the best quality products, we feel obliged to make some remarks. Not only have we notice that the date for which dairy products should be consumed was extended but also in some yoghurts we found that the labels describing the content were misleading. A cherry yogurt turned out to be a strawbery one. Furthermore, bottles of milk were not pie-eyed properly which resulted in leaking and making the milk go off quicker. On top of everything, there have been delays in delivery if not a non-delivery that occured already a few times.We trust you will give this issue your immediate attention and that everything will get back to normal, as we would still like to use your service. We hope it is just a temporary disposition. Sadly, however, we have to state clearly, that if no improvement will be made both with the quality of items and delivery we will have to change the supplier, for our customer pursuit and our reputation. Yours sin cerely, Aneta Mroczek Band 4 This is an ambitious attempt at the task, showing passably natural use of language, despite a number of non-impeding errors. It is well organised and cohesive. Question 4 Sample GI have carried out a research about companys intragroup communications and show you our study methods and our findings. METHODS 1. We designed a paper to cover all kinds of questions which may show companys internal communications. Then we selected a team in charge of the whole process of implemetion the survey. 2. We chosed some people random who come from different departments to have a panel to express themselves freely regarding the topic. Then, we had a good record and notes of that. And some of them provide some useful suggestions. On the whole, the methods we conducted the program are scientific and effective.FINDINGS 1. Most of staff think we should improve companys communications. 2. The causes of preventing internal communications are as followed below 1. Different d epartments seldom exchange informations about what they are doing now and what are their newly outcome and something like that. 2. Different team rarely cc electronic mail to other relative team of other staff to share their informations. 3. The time to express oneself is too limited and everyone is just oriented to their own job itself and seldom share resources. 4. The activities which are attended by different departments or different teams are not common.PROPOSALS To respond the above problems and findings, I will propose as below. 1. To CC e-mail each other in the internal company which include not only in the department but among departments. 2. To exchange information among different departments and different teams oftenly. In order to achieve this goal, we can organize different activities to creat a atmosphere for them. Such as a panel, a training class, a outdoor travel and so on. 3. To open a company know-how discussion or training routinely to let every staff have a str ategic idea and a long-term eyesight. Band 1There is considerable irrelevance in this answer and a serious lack of control. An appropriate format is used, but the lack of cohesion and non sequiturs (e. g. in Finding number 3) result in a very negative effect on the reader. Sample H Making communication better We have 10 people working in our admin department. All kind of communication between each other is very important and it needs to be quick and affective. At the moment we do send Emails for sharing happening in every day basis. We also have a weekly meeting where some of us get together and look over the subjects from previous week and also make plans for the up coming ones.There is also person there to make notes which will be typed over to correct minutes and sent to everybody who attended the meeting. My concern is that on those meetings we dont have the whole admin team present and therefore many times we have talked on the behalf of the ones who are not attending. This ki nd of communication might bring miscommunication to place. To resolve this matter I think that we should have everybody on that weekly meeting to get correct information from the right people. At least it is worth to have a go. Best regards, Kaie Sirak Band 2 This answer contains frequent errors, which sometimes obscure communication.The content points are all covered but not dealt with in depth. The end is particularly weak, leaving a negative vox populi on the reader. Overall, it fits more of the descriptors for band 2 than 3. Test 1 sense of hearing Part 1 1 ACCESSORIES 2 MAIL(-)ORDER 3 TURNOVER 4 (A/ANY) STRUCTURE 5 CASH FLOW 6 (PROFIT) MARGINS 7 puny BUSINESSES/SMALL COMPANIES/SMALL FIRMS 8 INVESTMENT(S)(PLANS) 9 STRATEGIC (TARGETS)/ STRATEGY/STRATEGIES 10 OBJECTIVITY 11 BUYING BEHAVIO(U)R(S) 12 TRAINING Part 2 13. G 14. B 15. D 16. C 17. F 18. E 19. H 20. A 21. B 22. F Part 3 23. C 24. C 25. A 26. B 27. B 28.C 29. A 30. A Tapescript Listening Test 1 This is the Business Eng lish Certificate Higher 3, Listening Test 1. Part One. Questions 1 to 12. You will hear the founder of a company called Manshee talking to business students about its development. As you listen, for questions I to 12, complete the notes, using up to three words or a number. After you have listened once, replay the recording. You now have xlv seconds to read through the notes.. pause instantly listen, and complete the notes. pause Man Good morning, ladies and gentlemen. Im honoured to have this opportunity to talk to you.Eight years ago, I bought my first computer, but I soon discovered that where I lived, it was difficult to find accessories for that particular make. That made me acquire that other people must have the same problem. Then I found that unconnected magazines contained plenty of advertisements of mail order companies, so I started buying superfluous parts and things that way and selling them on to my friends at a small profit. That was how my company, Manshee, was b orn. Four years later, Manshee was making a profit and had reached a turnover of six million pounds. We had four directors myself and three of my friends plus a staff of seventeen.The culture was young and the working environment didnt have any structure. The company just grew and grew with its own momentum, and everything we did seemed to strike lucky. If we needed to buy some equipment or redecorate the sales office, we decided yes or no in isolation, only taking the short term usually the cash flow for that month into account. However, the market became increasingly cut throat, and that led to falling margins. We realised, rather unwillingly, that the time had come to structure our future, but we didnt rightfully have much idea how to set about it.So we went to a firm of consultants who specialise in fortune small businesses, and it proved a turning point. They insisted that we four directors sit down and rank our investments in order of importance for the coming years. It s eems obvious now, but wed never realised the value of doing it before. Initially, we set out strategic and financial targets for the next three years, and now were pleased with just how many of those objectives weve met. The value of bringing in outside expertise was that it gave us objectivity. Its so easy to take things for granted, and to go on in the same mindset.Using consultants meant we received priceless advice on our business priorities. Planning has allowed us to make notable improvements. For instance, by segmenting our customer base, we realised that we could put our customers, currently in excess of a thousand, into four distinct groups, according to their buying behaviour. That made us realise we could increase sales if we allocated different people to deal with each group. So we set up four specialist divisions, and the most successful one has increased its sales by over twenty per cent, and thats the division refer with the training sector.Were signing off the next plan for growth. People are sometimes concerned that planning leads to rigidity, but we certainly dont find that it simoleons us from being as flexible as we need to be. thank you. pause Now listen to the recording again. pause That is the end of Part One. You now have twenty seconds to check your answers. pause Part Two. Questions 13 to 22. You will hear five different people talking about problems, and responses to them in the companies where they work. For each extract there are two tasks. Look at Task One. For each question 13-17, decide which problem each speaker mentions, from the list A-H.Now look at Task Two. For each question 18-22, decide which response the company made to the problem, from the list A-H. After you have listened once, replay the recording. You now have thirty seconds to read the two lists. pause Now listen, and do the two tasks. pause speaker unit One Woman tumesce, now its all over, I can only hope weve learnt the right lessons from the experience. Alth ough the consultants at the time urged caution, the board were sure of the plan after all, it was the sort of thing theyd pulled off before and ploughed ahead with the launch of the new division.But the board wouldnt accept that the predicted boom in these new overseas markets was bound to be unstable because of likely fluctuations in currentness rates and share prices, and thats where it all came unstuck. They reacted sensibly, though, and now we have established a good joint venture there, which is a better bet than going it alone, or slashing costs all over the place and lay people off in a panic. pause loudspeaker system Two Man In the end, youd have to say we had a lucky escape I mean, it could have been a constituent worse. Its very difficult to know where your brand is really positioned.. weve always accepted that our research almost inevitably will be running a bit behind. Consumer tastes change so right away these days, and thats where we suffered, and lost market sh are. The directors, once it was clear what was happening, attacked the problem and looked at various options. They could have looked to generate revenues with a share issue, but I think they were right to go for clipping back by reducing ingestion wherever possible youre better placed to re- group with a wet ship. The plans to develop higher quality products for the future look pretty credible now. pauseSpeaker Three Woman Well, I now know to take all this talk about the importance of communication skills seriously I used to think it was all rather woolly, but when youve seen the damage misunderstandings can do I suppose the board was a grouping of people with such strong backgrounds individually that each of them expected to be top dog, and that it was perhaps inevitable that theyd clash over what direction the company should go in. Anyhow, it looked very grim for a while but, in the end, two of them took the pretty copious payoffs they were offered and moved on. From our poin t of view, at east it saved us from the prospect of the group being split up and the shares sold off. pause Speaker Four Man We were all extremely glad to see the back of that particular episode in the companys history. I know theres quite a trend to constantly reviewing your sourcing in the search for cost savings, but it was crazy to move over to such an untried firm. The trouble was we were getting nearly all our parts from them, so everything was leaving the factory here with faulty components, with appall results. We should have listened to the consultants, but on this one we thought we knew better.It got so bad that predatory offers were being made for the division, and we had to think hard about how to save the brands reputation. Raising fresh capital through new shares was the right way to go and enabled us to cover the losses we made in sales. pause Speaker Five Woman I sometimes really do think that the people who know least about a company are the people who run it thats why theres such an industry in advising on and supplying the skills for managing change. We went along assuming that we were selling well because of what we precept as our core qualities but we were wrong.It was just that we happened to have got our pricing right, so when we changed that, it all started falling apart. Things got decidedly grim for a time, and drastic action was required. A merger was considered, and an aggressive takeover had to be fought off. In the end, it was easier to accept an offer for the Budget Products Division, and avoid major redundancies, than to go on trying to keep the whole thing afloat. pause Now listen to the recording again. pause That is the end of Part Two. pause Part Three. Questions 23 to 30. You will hear a discussion between two senior managers, John and Deborah, bout an assistant manager, Colin, who has applied for a new post. For each question 23-30, mark one letter (A, B or C) for the correct answer. After you have listened once, replay the recording. You have forty-five seconds to read through the questions. pause Now listen, and mark A, B or C. pause Man Well, Deborah, we need to think about the candidates whove put in applications for the post of area manager. Woman Yes, John, its an exciting new role, and it fits in with the strategy development plan. Man Quite. Its part of a logical progression in our approach to management, cautiously consolidating our skills base.It should mean a new chain of command, but based on tried and tested methods.. , well be stronger as a result. Woman Well thats the idea. Now, the first one thats come in is from Colin Man The assistant manager for the south-east? Woman Yes. Colins clearly keen Man But of course, its an lovely proposition. Woman And I think thats whats drawn him. Hes said his current post is demanding as well he might but that hes keen to position himself in the spotlight here. Reading between the lines, I think the alternative, as he sees it, is to move sideway s to IT, which is where his background is.It would be a demean to lose someone like him hes hungry. Man Yes, its a genuine application. Hes a serious contender. I was struck recently I think it was rifle month.. , by his problem- solving abilities. He was passed a complaint it wasnt really his problem at all but he took it up anyway, about some faulty goods wed supplied, apparently. I think he saw it as an ability issue, and so relevant to any responsible person here. And he reacted really well, so that the customer went away happy after all. Woman Right, and that suggests the qualities that are most germane to the job.Ultimately, I suppose, were looking for a level of adaptability that its fair to say someone in his position may not have had the chance to really demonstrate yet.. , but his familiarity with the goods we produce is second-to-none, so I think the signs are there that he may become an crafty analyst and problem-solver. Man Thats certainly encouraging. And its no t just in the office that hes been looking good. I sent him abroad as part of that group a few weeks ago. The basic brief was to secure a continuation of the Asian contract. To be honest, that was a bit of a given, and what I was really hoping for was something extra.And sure enough, he clearly really worked on all our contacts out there, and he came back with some great new insights into how we might be able to develop bulk sales directly through warehouses, rather than through the standard agency channels. Woman Oh right, interesting I missed the debrief on that one. But I do know he went on a training course not so long ago, and clearly reaped the benefits there. The content was mundane enough how to produce effective reports or some such but he identified the points that really mattered, and saw that what it actually addressed was how to order the most pertinent facts for delivery to a team.Man So, its good news all round? Woman Lets look at what his reference has to say. He does have shortcomings, of course. His confidence is very strong, almost to a fault, you might say, which could lead to difficulties on the patience front.. , just because he gets the point quickly doesnt mean hes entitled to think everyone else does, that they share the same conclusions.. , others may be behind in terms of objectivity, still grappling with issues that clash personally on themselves. Man Hmm, thatd certainly be something to watch, I guess.Still, were not looking for perfection, are we? And were not going to be setting up a lone operator. Woman Oh, far from it. Whoever gets the job will be well backed up. I was talking to the consultants the other day, and they were quite hypercritical of our reliance on checking performance through the one-to-one appraisal system, so its been decided that this new post will be linked into the cross-departmental advisory group that was set up a few months ago, and benefit from transaction with them and getting their input.That sho uld help quite a bit. Man That makes a lot of sense. Well, lets talk about some of the other candidates pause Now listen to the recording again. pause That is the end of Part Three. You now have ten minutes to transfer your answers to your Answer Sheet. pause Note Teacher, stop the recording here and time ten minutes. Remind students when there is one minute . remaining. That is the end of the test.